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The Provogue Winter 2004 Collection - by Hemchandra Shetty
Heres what the unbeatable Provogue Design Studio Team has created to enthrall all your senses. Presenting.

The Provogue Winter 2004 Collection

White Magic - an all white collection in linen and cotton

Oceans Eleven - Hip Hop revive the 60s with this collection and check out our mens shirts going the retro way in colours of blue and red.

Metroscape - A new aesthetic to minimalism Smart detailing and a fine essence of craftsmanship fashioned for the go-getter, who is all set to climb the ladder of success doing it with great panache that translates vigor and a high energy of masculinity in his cityscape of aspirations.

Unique styles with new dimension polynosics entwines aesthetic and modern, weaving innovations from state of the art mills in the orient southeast Asia. The attention to colour blending from turquoise to black and red to blue gives a new palette of opulence, making the Provogue man the urban symbol of great ilan who decree the modern skyline called Metroscape

Club Casino - The new signature partyline collection Club Casino from Provogue is imposing, passionate spirit that seeks to break the rules, mixing high energy with bold metallic range of colours hence adding a touch of glamour to your starry nights.

The women's collections are a sneak peak into the future lines that The Provogue Design Studio Team has planned for the coming year.

Models walking the ramp

Men: Upen Patel, Aryan Vaid, Praveen Sirohi, Inder Sudan, Zulfikar Sayyed, Visam, Raman Lamba, Muzzamil Ibrahim, Bunty Grewal, Acquin Paes, Rishant Goswami, Rajeev Singh
Women: Anupama Verma, Tupur Chatterjee, Binal Trivedi, Deepika Pudokone, Candice Pinto, Nina Manuel, Kavita Kharayat, Aanchal Kumar, Diandra Soares For immediate Release:

Provogue Redefines fashion with their Winter 2004 Collection:

21 December 2004: Provogue, launched their all new Winter 2004 collection at the Grand Hyatt in high style. The evening was a lethal combination of style, fashion, glamour, glitz and most importantly fashion redefined! As they launched the Metroscape, Casino & Club Casino ranges.

The evening begun with DJ Vivek (of Provogue Lounge) pumping up the spirits from the DJ console. At the stroke of mid-night the much-awaited Provogue Winter 2004 fashion extravaganza was unveiled - where the top names in the modeling and the film world strutted their stuff on the ramp in Provogues stylish ensembles. High energy and dazzle are the two words that aptly describe the show as supermodels Upen Patel, Aryan Vaid, Anupama Verma, Tupur Chatterjee and the like did complete justice to the sexy Provogue ensembles. The show choreographed by Lubna Adams was quick, stylish, young, funky and full of oomph that translated the vibes of energy to the crowd who rocked the party till the wee hours of the morning.

The Chaturvedis: Akhil - Monica, Salil - Anisha & Nikhil - Shital played the perfect hosts for the party of the year. There was a heady mix of people, the corporate compel consisted of Surinder Hiranandani with wife Preeti, Anil Chopra, Rakesh Jhunjhunwala, Vikram Shroff with wife Namrata Barua, Raj and Preeti Shroff, Amit Deshmukh and Ranjit Mohite Patil, Sanjay Hinduja, Mike Bhojwani of Cosmos brands, Rahul Diwan Nanda, Viren Shah, Hemant Meka Rao, Ashish Raheja, Hetal Meswani, Shonali Shroff and. Shaina NC, Vikram Phadnis, Salim Asgarally, Manish Malhotra, Aseem Merchant, Nandita Mahtani, Rocky S, Priya Kataria Puri, Umesh Jhivnani made up for the designers, while the glitzy filmdom was represented in full swing by Firoze Khan, Sohail Khan, Vikas Kalantri, Palak & Sameer Seth, Vikas Bhalla, Gayatri Joshi, Tushar Kapoor, Ken Ghosh, Sanjay Suri with wife Ambika, Jimmy and Priyanka Shergill, Azeem Khan, Shona & Masumi Urvashi, Tejaswini Kolhapuri, Payal Rohatgi, sultry Suman Ranganathan, Naved Jaffery, Bhageshshree & Himalay, Kishen Kumar and wife Tanya, Sameer Dattani and but of course Provogues Brand Ambassador Fardeen Khan.

The fashion and creative industry was in full attendance with the likes of Waluscha & Marc Robinson, Nisha Jhamwal, Nikhil Chinnappa with DJ Pearl, Prahlad Kakkar, VJ Sophiya, VJ Shruti Seth, Sanober Kabir, Farhid Currim, Tanaaz Currim, VJ Ramona, artist Payal Khandwala, RJ Sidharth Kannan, VJ Yudi, Divya Palat with Aditya Hitkari, TJ Sidhu, singer Anaida, DJ Whosane, Cherokee & Chin2 of Band of Boys. Tellywood was abuzz with Apurva Agnihotri with wife Shilpa Sakhlani, Sumit Gomzi Sachdev, Rohit Roy, Parmita Kakkar Chetan Hansraj with Lavinia, Rakshanda Khan, Shweta Keswani, Ronit Roy. Rekha Mahtani and Mahesh Taurani, Chayya & Nirmal Momaya, Ramona Garware, Kailash Surendranath, Riyaad Kundanmal, Dino Martelli, Farhan Azmi, Aseem Merchant surfaced the party hearty brigade. All in all the night was an ode to the art of hospitality in true Provogue style!

About Provogue:
First launched in June of 1999 is now a 100 crore company from domestic and international sales. Provogue, which currently has 58 showrooms and 50 shop-in-shops across the country, grew from 25 exclusive outlets to 58 outlets created in the last 30 months showing a turnover growth of more than 40 percent year on year. In the year 2003, Provogue not only strengthened its position in the west and north zones but also successfully debuted in the eastern market.

August 2003 marked the launch of Provogue's eyewear collection soon followed by the launch of a novel concept for a retail brand, - the Provogue Lounge Bar.

With the company's sheer dynamic nature and with more than seven hundred working professionals all across the country, a project to develop software in order to handle the unique nature of the retail segment was implemented. Also middlemen were eliminated and the primary consumer has direct access to the company, which has helped Provogue in tailoring the initiatives to enrich the understanding of consumer behavior. Internally, the company has geared for further enhancements, with the implementation of in-house retail software to manage the vast retail business It has also advertised its massive ad campaign through hoardings, print media, tie-ups with complimentary companies such as Tata, Airtel, Reliance, Sahara and Citi bank.

The company engages it self in highly successful fashion campaigns of the year, like the successful Fardeen Khan and Katrina Kaif shot in Maldives last year and have been continuously been voted as the most admired apparel company and also won the CMAI retail brand of the year award in 2004. Overall, Provogue has contributed around 5% share to the entire market growth. Being a socially conscious brand, the company also strongly supports the SOS Children's villages of India Promotion nationally and collects funds on their behalf through all the Provogue retail outlets situated across the country. Largely, the company has evolved as a lifestyle brand than being a mere product related brand.

Provogue captures the essence of the rapidly growing segment of the target consumer who is an achiever and yet has the ability to be able to sit back and enjoy life in all its moods. The constant endeavor that every aspect of the brand experience by the consumer be truly memorable one, be it in product quality, service or retail experience. The USP of the Provogue range continues to be quality. Beginning with the weave, texture, cut and final product, nothing is left to chance. Each garment goes through the most stringent tests before it finally reaches the consumer through the store shelves. Provogue, with its massive retail presence is the largest and fastest growing retail brand in the last five years.

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